FAQ
Have a question about Google Ads? We’ve got you covered with FAQs and advertising resources.
1. What is Google Ads?
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
2. What are Google AdWords and Google AdWords Express?
Google AdWords and Google AdWords Express are the previous names for the new, improved Google Ads.
3. How does Google Ads work?
Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, states, or entire countries.
Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
4. What are the different types of Google Ads?
There are three basic types of Google Ads:
Search Network campaigns - usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
Display Network campaigns - usually image form, these ads appear on websites or apps that your customers visit
Video campaigns - usually 6 or 15 second videos, these ads show right before or during YouTube content
Learn about additional advanced campaign types, including Shopping campaigns, App Campaigns.
5. What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?
Your Google Ads cost is determined by your budget settings. Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business. The cost of a click or call can vary based on a few factors.
6. What Are the requirements for placing an order?
* Please message me before placing an order to discuss your advertising needs and expectation.
* You need to have a live Google Ads account for your business before you place an order. If you have any questions about how to create a Google Ads account, I am happy to provide guidance.
7. Will you create the google ads account for me?
No, the Google Ads account should be created by you for your business. This is because the setup needs sensitive information, such as business details and billing/bank details. I am more than happy to provide guidance in this, but you would need to complete the setup. This only takes 10 minutes.
8. Can you help with suspended Google Ads account?
Unfortunately, I cannot help if your account is suspended. You (the account holder) will need to contact google customer services and seek help from them to release your account.
9. Can you audit my account to see what needs to be improved?
Yes, I can. I have a gig specifically focused on account audits; please check it out and feel free to message me if you have any questions.
10. What kind of campaigns do you do?
I will create Search, Shopping, Display, and UAC (App) campaigns for you.
11. Will you write the ad copy?
Yes, absolutely. I will write compelling ad copy after analyzing your website content and tone of voice. I'll be sure to pay special attention to your business location and use the correct spelling for US/UK English.
